Interview with Horst Rechelbacher, Creater of Aveda

Horst Rechelbacher joined with Strawberry Hill owner Chris Blackwell to add the Aveda spa to this special resort.

Q. Why did Aveda choose to locate a spa at Strawberry Hill?


A. The hotel brought Aveda here. The hotel and Aveda have a common vision, to nurture people. We create a holistic environment. The rain is a very important aspect because it brings in energy.

Q. What type of traveler does the spa at Strawberry Hill attract?


A. I’d advise first-time spa goers to come to an intimate place like this that caters to the individual. Here, people are allowed to be themselves. There’s no strict rule or dress code. The whole purpose of a spa is to let go. I’ve been to glamour spas and I feel very uncomfortable. This place is very special.

Q. What special aspects of Jamaica drew you to Strawberry Hill?


A. My personal interest is plant medicine and biological preservatives. Jamaica has an incredible greenhouse and is known throughout the world as a biological heaven of plant species. They exhale what we inhale. For us as a company, to be here and be part of this spa is an honor.